Verticals
Case Studies - Automotive
Brian Jessel BMW
Explore
In Brian Jessel BMW, a company that was already a pioneer in marketing and sales in its industry and shared a similar vision of the power of personalized direct marketing and sales in the new business paradigm.
Brian Jessel built the largest BMW dealership in the country by elevating the notion of "personalized" customer care to levels never before seen in its industry.
Our research into the industry provided some powerful insights into how drastically the car business was evolving — with luxury brands competing more fiercely than ever to meet their customers' increasingly sophisticated expectations.
Inspire
Contac identified an opportunity for our PURL platform with the potential to go far beyond merely personalizing the greeting on the letter with mailings. As a result, a piece could be customized to an existing or potential 3 Series buyer, targeting the specific models, features, and unique offerings relevant to that customer.
Execute
The launch of this multi-phased program has been extremely successful, with unprecedented positive customer feedback on the campaign to date. The campaign successfully reinforced Brian Jessel's positioning within the industry for providing a unique car buying and service experience.
