Verticals
Case Studies - Sports & Entertainment
Kaiser Chiefs
The Kaiser Chiefs had a two day event at Elland Road Football stadium in Leeds, UK and wanted to provide personalized communication to each of their fans. An opportunity was also provided to assist in additional revenue from Hotel and Entertainment industry through advertising in the campaign.
Contac inspired creative concepts to develop a Concert Guide website (PURL™) and a Ticket Booklet (Variable Data Printing) to target each ticket holder.
Our creative team developed a PURL™ or a personalised Concert Guide for every Kaiser Chiefs ticketholder. The concert guide includes the band’s personal video message, ticket and seating information, venue information and an opportunity to purchase merchandise prior to the concert. In the case of group bookings, opportunities were provided to plan their event further by booking a restaurant or accommodation close to the venue.
Creating the concert guide generated pre-concert buzz and excitement by personalizing each consumer’s experience, encouraging fans to plan their excursion ahead of time, interact with the band and order merchandise to bring with them to the show. To complement the PURL™ each ticket holder received their own personalized Ticket booklet containing a commemorative ticket. The impact of the Kaiser Chiefs communicating on a personal level with each of their fans is invaluable and creates a lasting, tangible experience for the fans, beginning at pre-purchase and lasting well past the event itself.
