Case Studies

Xerox

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Xerox, the world's leading document management technology and services enterprise, was looking for a way to maximize the number of attendees to its booth at the 2006 Ipex Tradeshow in the UK. At the same time, Xerox wanted to demonstrate how their equipment could be used to produce complex variable content marketing materials.

Inspire

An initial mailing was sent to 70,000 individuals worldwide, inviting each recipient to visit their own personalized website (PURL). When these individuals visited their customized PURL, they were asked a series of questions, including their areas of interest and intention on attending the trade show. The results were then used to create a personalized piece of literature and map tailored to the individual's areas of interest as well as a guest list for Xerox for the date of the event.

Execute

Xerox had exceptional attendance at their booth and because they knew which individuals were planning on visiting them and their area of interest, they were able to effectively prepare for customer visits. Xerox managed to close a significant number of sales and orders far outweighed their expectations and targets for the event.

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