Case Studies

BMW

Explore

Brian Jessel BMW, an industry leader in marketing and sales, shares Contac's vision of the power of personalized direct marketing and sales. Brian Jessel built the largest BMW dealership in Canada by elevating the notion of "personalized" customer care to levels never before seen in its industry. Our research provided some powerful insights into how drastically the automotive industry is evolving — with luxury brands competing more fiercely than ever to meet customers' increasingly sophisticated expectations.

Inspire

Contac identified an opportunity for our PURL platform with the potential to go far beyond merely personalized greetings on direct mailers. Contac's vision was that a website could be customized to an existing or potential 3 Series buyer, targeting the specific models, features, and unique offerings most relevant to that customer.

Execute

The launch of this multi-phased program was extremely successful, with unprecedented positive customer feedback on the campaign. The campaign successfully reinforced Brian Jessel's positioning within the industry for providing a unique car buying and service experience.