Case Studies

Crystal Holidays

Explore

Crystal Holidays is one of the UK's leading specialist tour operators, offering four major products: Ski & Snowboarding, Finest, Lakes & Mountains and Family. Recognizing the expectations of their discerning customers, Crystal looked to Contac when they decided to integrate personalized and targeted advertising and pictures into their invoices and itineraries.

Inspire

Based on customer purchase history and demographics, Crystal worked with Contac to incorporate advertising into their invoices and itineraries that was targeted and relevant to the recipient.

Execute

Crystal Holidays' new itineraries provided increased sales opportunities and enhanced purchase satisfaction for their customers.