Case Studies

Thomson Holidays

Explore

Thomson Holidays, a division of TUI UK, has been a market leader in the UK's inclusive holiday market since 1974 and operates a wide range of resorts offering a variety of holidays to suit all ages and tastes.

Inspire

Customers were profiled based on their previous purchase history to ensure that offers, including hotel types, discounts, departure airports and sales offices were relevant to their unique needs. Based on this profiling, customized variable data-driven direct mail pieces are consistently sent to Thomson clients.

Execute

Thomson was the first tour operator to radically change its approach to direct marketing. The results are proving to far exceed any mass mailing.